Value of an Impression

All impressions aren’t created equal: Why print and display work better together

In our new multi-channel, multi-format world, how is a brand to figure out whether it should invest in print or display? Or, if both, what’s the right mix? As brands in India invest more heavily in a variety of ad formats, the need to accurately measure and compare the impact…

iFrame

IFRAMES Are SEO Friendly But Only IF You Are Optimising For GOOGLE

There have been many questions related to iFrames that have always confused SEOs around the world- Should they be incorporated in the website? Do they pass any link value? Does the search engine spider crawl the links that are present in an iFrame? And most important question of all, are…

Something is Wrong With Google

“Something” is Wrong with Google (since 2004)

Concentrated power has always been the enemy of liberty – Ronald Reagan It never ceases to amaze me how Google has become such an integral part of our lives. Search has evolved in such colossal proportions and especially with the advent of Google instant my belief that Google can actually…

Google patent

Protect Your Website From Becoming a Doorway Page – Google Patent Style

I have a confession to make. I hate patents as I simply do not understand them and probably never will. Maybe it’s the lingo or maybe it’s the plain formatting or maybe it’s the unbelievably complicated language and words that are used to describe the simplest of statements or even…

Power of Language

Understanding the True Power of Language Using Google Analytics

Think like a wise man but communicate in the language of the people. – William Butler Yeats So true isn’t it? Some of the finest marketing messages in the world are often made up of simple unimposing words. It’s their simplicity that turns out to be their USP. Of course…

GA Custom Report

How Google Analytics Custom Reports Helped My Client to Increase His Revenue

I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends etc. would have dominated the analytics segment of the online world, but then, that would also mean that business owners…

GA Report

Google Analytics Bug 4 ‘Now Change Of Data In Graph Is Also Non-Existent!!!

In my earlier post I highlighted a bug in Google Analytics where we cannot export more than 500 results using the conventional “&limit=” method and in this follow up post I covered a work around for that flaw while also highlighting the major differences between both the methods. Continuing with our series of blog…

GA Bug

“&LIMIT=ERROR” – How To Export More Than 500 Results In Google Analytics

In the earlier post, I had mentioned a bug in the new Google Analytics Interface. But here’s the good news… Turns out that there is a workaround for our problem  Instead of adding the “&limit=” parameter, we can change the number at the end of the URL which is generated when…

Google Places

Tracking Google Local Visits In Google Analytics – PART 1

It is a well known fact that Google local today is one of the major players in search engine results and the presence of the website in the 7 pack for some of the primary keywords has become extremely crucial to the success of any online marketing campaign. Knowing this…

Enterprise SEO

ENTERPRISE SEO

Along with your SEO implementation strategies, your challenge lies in the fact that you also have to track search engine optimization operations so that you can find out the accurate metrics. Your actual test of intelligence and SEO technicalities will come through this tracking process. Your enterprise’s accurate SEO metrics for effective search engine marketing must…