Top Google News Of The Day – MARCH 2, 2023

Ad Grants: 20 years of nonprofits helping more and spending less

A programme called Google Ad Grants offers nonprofit organisations cost-free Google Search advertising. Since its inception in 2003, the initiative has aided more than 65,000 charitable organisations in connecting with their target demographics.

Nonprofits must be 501(c)(3) organisations that are registered with the IRS in order to be eligible for Ad Grants. They also need to have a website. Nonprofits can get up to $10,000 in free advertising per month after being approved.

Ad Grants are a useful tool that charitable organisations can use to find new contributors, volunteers, and customers. Since its inception, the initiative has assisted NGOs in raising more than $1.8 billion.

Visit the Google Ad Grants website to find out more information.

The following are some advantages of employing ad grants:

• Free Google Search advertising: Ad Grants offers nonprofit organisations free Google Search advertising, which can help them reach a larger audience.
• Increased website traffic: Ad Grants may contribute to a 20% increase in website traffic.
• Ad Grants can contribute to an up to 10% increase in donations.
• More volunteers: Up to 5% more volunteers may be attained thanks to advertising grants.
• Here are some pointers for making the most of ad grants:
• Choose the proper keywords: The advertising that display on the website of your nonprofit will depend on the keywords you select. Make sure the keywords you select relate to your nonprofit and are likely to be typed into search engines.

Use opposing keywords: Negative keywords are terms or expressions for which you don’t want your advertising to appear. To stop your ads from displaying for pointless searches, use negative keywords.
Monitor your progress: It’s critical to monitor your Ad Grants campaign’s performance so you can gauge its effectiveness. You may monitor website traffic, contributions, and volunteer sign-ups with Google Analytics.
Ad Grants can be a helpful tool for charitable organisations in reaching their target market. Visit the Google Ad Grants website to find out more information.

Google expands Gmail client-side encryption to more users

The availability of client-side encryption for more Gmail and Calendar users has been announced by Google. A security feature called client-side encryption enables users to encrypt their data before sending it to Google’s servers. As a result, even if Google’s servers are compromised, the data will still be encrypted and protected from being accessed by the hackers.

The following Google products already support client-side encryption: Drive, Docs, Slides, Sheets, and Meet. That wasn’t previously accessible for Calendar and Gmail, though. All Gmail and Calendar customers with Google Workspace Enterprise Plus, Education Plus, and Education Basic licences can now access client-side encryption.

You must enable client-side encryption in your Gmail or Calendar settings in order to utilise it. All of your new emails and calendar events will be automatically encrypted after you’ve enabled it. Moreover, you have the option to manually choose previous emails and calendar entries before pressing the “Encrypt” button.

Client-side encryption is a useful security feature that can assist in preventing unauthorised access to your data. Consider turning on client-side encryption if you use Gmail or Calendar.

The following are some advantages of employing client-side encryption:

• Client-side encryption helps to increase security by preventing unauthorised access to your data.
• Your data will be encrypted even if Google’s servers are compromised, making it impossible for the hackers to access it.
• You may feel at ease knowing that your data is safe and secure thanks to client-side encryption.
• Regulation compliance: Client-side encryption can assist you in meeting legal requirements that sensitive data be encrypted.

The following are a few disadvantages of employing client-side encryption:

• Complexity: Setting up and managing client-side encryption can be challenging.
• Cost: Implementing and maintaining client-side encryption can be expensive.
• Performance: Your Gmail or Calendar applications may run more slowly if client-side encryption is enabled.

Overall, client-side encryption is a useful security feature that can assist in preventing unauthorised access to your data. Consider turning on client-side encryption if you use Gmail or Calendar.

See the newest Street View collection featuring McLaren Motorsport.

Using panoramic photography, Google Maps Street View is a tool that lets users explore and travel around streets all over the world. Google Street View vehicles move around cities and villages taking 360-degree images of the streets, capturing the imagery.

Since 2007, Google has been compiling Street View imagery, which now numbers over 200 billion photos. Users use the imagery to navigate new environments, get a preview of a destination before travelling there, and travel the world from the comfort of their own homes.

Google has been attempting to raise the calibre of Street View photography in recent years. The business has created new software to stitch photographs together to create a more seamless panoramic vision, as well as new cameras that can take more detailed pictures.

Google has been attempting to increase the collection of Street View images in addition to enhancing the quality of the current stock. The business has expanded the collection with new towns and cities as well as new capabilities like the ability to view Street View photos inside of structures.

The McLaren Collection is one of the newest additions to the Street View library. High-performance automobiles from the McLaren Automotive Corporation are included in the McLaren Collection. The collection includes vehicles like the McLaren P1, McLaren Senna, and 720S.

In collaboration with McLaren Automotive, the McLaren Collection was developed. Professional drivers are behind the wheel of the automobiles in the collection, while closed-course courses served as the backdrop for the photography. Users of the collection can enjoy driving a McLaren automobile without really getting behind the wheel.

The McLaren Collection is just one of the numerous initiatives Google is taking to enhance the Street View database. Google is always working to enhance the functionality and the image quality. Users can discover the globe in a novel and fascinating way thanks to the Street View collection, which is a useful tool.

The following are a few advantages of utilising Google Street View:

• Navigate your way around new places: By giving you a 360-degree picture of the streets, Street View can assist you in navigating new places.
• See a location’s appearance before visiting: Street View can assist you in planning your trip by giving you a visual tour of the area.
• From the comfort of your own home, discover the world: Street View offers you a virtual tour of many cities and towns, allowing you to see the globe from the comfort of your own home.

The following are a few disadvantages of utilising Google Street View:

• Some people have expressed concern about how Google Street View may affect their privacy. Some people are concerned that the imagery from Street View could be used to monitor people or invade their privacy because it can be used to identify persons and places.
• Imagery calibre: Depending on the area, Street View’s imagery calibre can change. The imagery is quite crisp and detailed in some places, but it is less clear and detailed in other places.
• Street View occasionally uses images that are out of date.

The Google Street View cars normally circle a city once every few years, so if the area has undergone major change since the car’s last pass through, the imagery might not be accurate.

The Chrome browser from Google now extends the battery life of MacBooks.

The battery life of MacBooks can be improved with the adjustments Google Chrome has released, allowing customers to get more use out of a single charge. Users of MacBook computers may now browse the web using Chrome and view YouTube videos for longer thanks to mechanisms like memory compression and JavaScript timers that have been optimised.

The majority of these improvements ought to go unnoticed by the user. Meanwhile, Google earlier this month introduced a new Energy Saving mode for Chrome that increases battery life by reducing any unneeded background activities on webpages, including visual features like smooth scrolling on animations or videos. As compared to the identical MacBook Pro 13, the search engine giant asserts that turning on this mode can provide consumers an additional 30 minutes of browsing time (M2, 2022).

It’s not much, but if you’re attempting to finish off crucial chores before your laptop expires, every second counts. Version 110.0 of the stable desktop channel of Chrome was released.

According to Google, these modifications are a part of their ongoing efforts to extend the battery life of their products. For years, the firm has been working on methods to make Chrome more effective, and it claims that these most recent modifications are some of the biggest ones ever.

These changes are definitely worth looking into if you own a MacBook. Every little bit helps, even if you don’t see a significant improvement in battery life. Also, the Energy Saving mode is available if you want to further extend the life of your battery.

More than 60 nations now offer Google Wallet for Wear OS.

Almost 60 nations now offer Google Wallet, including Kuwait, Costa Rica, and Ecuador. With the help of the app, you may use your Wear OS smartwatch to conduct contactless payments. Make sure the Google Wallet app is installed on your Wear OS watch before attempting to use Google Wallet. You can get it from the Play Store if it isn’t already there. Learn more about using your smartwatch to make payments here. When coupled with an Android, iOS, or Wear OS 3 phone, Google Wallet is accessible on Wear OS 2 watches, and on Wear OS 3 watches when paired with an Android phone.

Contactless payments may be easily made with your Wear OS smartwatch using Google Wallet. It can be used to make purchases at shops, eateries, and other places of commerce that allow contactless payments. It can also be used to pay for parking, other services, and public transit.

Simply place your smartwatch close to the contactless payment terminal to utilise Google Wallet. The payment will be processed after the terminal vibrates or beeps. When you use Google Wallet, you won’t have to look around for your wallet or cash.

Paying online is safe while using Google Wallet. When you make a payment, the retailer is not given your payment information, which is instead saved on your watch. In order to secure your payments, you can also use Google Wallet to set up PIN or fingerprint authentication.

Google Wallet is a terrific choice if you’re looking for a quick and safe way to make contactless payments. It is accessible in more than 60 nations and simple to use.